07/02/2026

Freedom Mobile is proud to return to the Calgary Stampede as a Champion-level sponsor, reinforcing its commitment to Western Canada and to one of the country’s most iconic cultural events.

Taking place July 3–12 at Stampede Park, the Calgary Stampede is famous for being one of the world’s largest rodeos attracting guests from all over the globe for the ten-day outdoor festival. This year, Freedom is expanding its presence across the grounds with activations designed to connect with visitors at every stage of their Stampede experience.

As part of its sponsorship, Freedom will have a visible and integrated presence across the Midway, Grandstand Show and BMO Marketplace, bringing together entertainment, brand engagement and customer experience.

On the Midway, Freedom is introducing a new interactive activation that invites visitors to engage directly with the brand through a high-energy, gamified experience. The space also serves as a point of connection, where guests can meet with brand representatives and take part in on-site activities and giveaways.

In the evening, the focus shifts to the Grandstand, where Freedom joins as a presenting sponsor of the Grandstand Show. Through integrated show elements, including in-show visuals and brand integration in the drone show, Freedom becomes part of one of the Stampede’s signature nightly experiences, which combines live performance, music, drone visuals and fireworks.

Inside the BMO Marketplace, Freedom will operate a retail space that brings its full range of services directly to visitors. The booth will showcase mobile, home internet and TV offerings, while providing an opportunity for customers to learn more about the brand and engage with on-site teams in a dedicated environment.

Together, these activations reflect Freedom’s approach to partnerships, creating meaningful, in-person experiences that bring the brand closer to the communities it serves.

Freedom’s presence at the Calgary Stampede is deeply tied to its ongoing commitment to Alberta. Beyond the grounds, that commitment shows up year-round—through retail investments, local partnerships and a focus on delivering more choice and value for customers in the province. The Stampede offers a unique moment to bring all of that together in one place, connecting with Albertans in a way that feels authentic, energizing and distinctly local.