07/04/2025

As the new presenting sponsor of the Calgary Stampede's renowned Grandstand Show, a 10-night blazing spectacle packed with awe-inspiring performances and jaw-dropping stunts, Freedom Mobile is pleased to bring multiple exciting initiatives to this year's event, including the debut of an innovative virtual reality experience that takes visitors soaring above Canada's most remote and stunning landscapes. The Freedom Mobile Worry-Free Escape VR experience, created with celebrated Canadian adventure videographer Matt Charland, will offer visitors a tranquil retreat from the excitement and energy of the Stampede.

"This isn't your typical VR experience. We've captured places so remote that they're virtually inaccessible to most Canadians. The Freedom Mobile Worry-Free Escape embodies our brand promise of worry-free wireless by giving Stampede guests a chance to experience true freedom while gliding above some of Canada’s most breathtaking landscapes."

- Pierre Karl Péladeau, President and CEO of Freedom Mobile

The Freedom Mobile Worry-Free Escape features exclusive, immersive 360-degree drone footage of hidden locations across Canada, including pristine mountain ranges, untouched forests, and even aerial views of the Calgary Stampede's own private ranch. The VR experience takes place in a specially designed shipping container transformed to create a sense of lightness and freedom, complete with floating clouds and transparent, self-supporting bubble chairs that embody Freedom Mobile's brand positioning. Conceptualized by experiential agency Gustav, the immersive environment combines Matt Charland's expertise in capturing Canada's landscapes through innovative cinematography to bring an unprecedented level of authenticity to this VR experience. 

Calgary Stampede guests can experience the Freedom Mobile Worry-Free Escape on the Midway, throughout the event, July 4-13. 

As a Champion-level sponsor of the Calgary Stampede, Freedom Mobile is committed to supporting the growth and future of one of Canada's most beloved cultural celebrations. Beyond its VR experience, Freedom will enhance the Stampede with several other initiatives including a special drone show appearance featuring Freedom's signature branded wings, a variety of consumer contests, and a pop-up Freedom Mobile store allowing visitors to discover and purchase its products and services. 

For tickets and more information, visit calgarystampede.com/grandstandshow.