06/09/2026

On Friday, June 5, Freedom Mobile proudly marked the opening of the Freedom Mobile Arch, a new world-class venue for music, arts and culture in Vancouver, and a defining addition to British Columbia’s vibrant cultural landscape.

As a partner in this innovative project, Freedom is honoured to contribute to a space that will bring people together through shared experiences and creativity. Located in Hastings Park and developed in collaboration with the Pacific National Exhibition (PNE), the Freedom Mobile Arch is North America’s largest clean-span wood roof and is set to become a premier destination for live entertainment and cultural programming in the province.

Beyond its architectural significance, the venue carries a legacy of artistic discovery and opportunity. Over the years, the stage has served as a launch pad for emerging performers, offering a platform to those at the beginning of their careers. That spirit of ambition and possibility resonates strongly with Freedom Mobile, which entered the market as a challenger brand - focused on increasing competition and providing Canadians with a meaningful alternative. The Freedom Mobile Arch reflects that same belief in stepping forward, taking risks and creating new opportunities. 

Pierre Karl Péladeau, President and CEO of Freedom Mobile, and Shelley Frost, President and CEO of the PNE

“The Freedom Mobile Arch embodies our commitment to investing in the communities we serve,” said Freedom Mobile President and CEO, Pierre Karl Péladeau. “We are genuinely honoured to have our name associated with this world-class venue, and with the generations of memories that will be made here. Being part of Vancouver and BC's cultural history, alongside an institution as iconic as the PNE, is a real privilege.”

This milestone reflects Freedom Mobile’s growing presence and continued investment in British Columbia. With an expanding network, retail footprint and customer base across the province, Freedom is committed to delivering affordable, reliable and worry-free wireless services while supporting the communities where its customers live, work and connect.