Designed to make a difference.

Privacy. That’s iPhone.

From the Passwords app to Private Browsing on Safari to the Health app, iPhone helps keep you in control of what you share.

More recycled materials? Naturally.

Apple is significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. And iPhone packaging is 100 percent fibre-based, with no plastic wrap in or around the box.

Easy to upgrade. Simple to switch.

Upgrading from another iPhone?

Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

Switching from an Android phone?

When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts and more.

Even more to love.

MagSafe accessories

Snap on a magnetic case, wallet or both.

A colourful ecosystem of accessories for effortless attachment and faster wireless charging. With endless ways to combine, there is a mix to match any style.Refer to legal disclaimers

Three iPhone 16 Pro devices, back exterior, with MagSafe accessories attached: iPhone FineWoven MagSafe Wallet, MagSafe Charger, and iPhone Silicone Case with MagSafe

AppleCare+

Expert support, extended coverage.

  • Apple-certified service

  • 24/7 priority access to technical support

  • Accidental damage protection